Anyone who says entrepreneurship is easy is lying to you (and probably selling a course).
Right now, I work 60-80 hours per week, with zero days off.
I have less than $30 to my name.
My tech stack for Empire Launch is around $600 / month, but it increases as the business grows.
I’ve recently brought staff on board, each of whom are now earning more than I am.
One of my credit cards is maxed out because of the money I’ve had to spend on training, equipment, etc.
I don’t have health insurance. I haven’t been to a doctor or dentist in 10 years.
Every day, I’m responsible for A LOT:
I’m building out systems and recording training videos to manage my team
I’m fulfilling services for my customers ( I built an Amazon store with 200 listings from scratch for a client last night for 12 hours)
I’m booking and hopping on calls with prospects
I’m creating content and doing outreach
I’m studying marketing, sales, business, power, and influence
There are ancient allegories for sacrifice and fortune weaved into the myths of our ancestors.
Abraham, leaving comfort and safety behind to launch an empire
The blind goddess Fortuna holding her wheel, meting out prosperity and pain in equal measure
These stories are meant to show us that everything has a cost.
The universe is built on Equivalent Exchange.
My North Star is impact. I want to turn lost people into leaders. I want to revitalize the American Dream.
And so I’m giving it everything.
Everything.
There is absolutely no guarantee that I will succeed.
But it is 100% certain that I’m going to suffer on this journey.
And that’s okay.
Because the work is worth it.
And when I breathe my final breath, I’ll know beyond any shadow of a doubt…
That I fucking tried to make a difference…
And leave this world better than I found it.
As Matt Higgins would say, I’m having a “Burn The Boats” moment.
And the flames are beautiful.
“With every pursuit, something will be lost.
Consider everything you might sacrifice: time with your family, your savings, your chance to do whatever else you might be tempted by.
But then remember the possible rewards, tangible and intangible.
Spend more time on your why than your how — at least at first.
Decide that it is going to be the journey of your life, and the individual successes or failure along the way are just chapters in a much larger story.”
— Matt Higgins, Burn The Boats
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