I like both formats! But short form content is a lot quicker to read/digest and if your subscribers get used to it, you may find youโ€™ve got a higher amount of read emails.

I do think you should promote stuff still. But a smaller email gives readers focus (oh, he wants me to do x thing), rather than giving us too many choices.

Thatโ€™s a UX law, by the way - but I canโ€™t remember which and Iโ€™m sure you already know that!

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